Order everything your parent needs from any city, any country. It arrives at their door — with a WhatsApp message to let them know. No app for them to learn.
Amma, aapki dawaiyan aa gayi hain — 4:12 PM. ♥
Beta ne ghar se hi bhej di.
Kal subah taaza groceries aa rahi hain. Bahar jaane ki zaroorat nahi. 🌿
"Mera baccha door se bhi
mera khayal rakhta hai."
Every quick commerce platform was built for one person — the same person ordering, paying and receiving. In elderly care, those are three different people. No one built for this. Until now.
A 68-year-old at home cannot wade through 15,000 SKUs on an app built for 25-year-olds. And no one should ask them to.
The adult child who wants to manage everything — from Bangalore, from Canada, from London — has no platform built for them. None.
Medicines for chronic conditions run out silently. No platform tracks it. A missed dose is a hospital visit — and it happens every day.
You order from your phone. They receive at home. The only thing they ever see is a WhatsApp.
Groceries, daily essentials, medicines and health monitors — curated for a parent over 60. In two minutes, from anywhere in the world.
Essentials in ~60 minutes. Medicines sent ahead of time — so no parent ever runs out because a refill was forgotten.
"Amma, aapki dawaiyan aa gayi hain." No app to open, no login — just the feeling that someone is looking after them.
"The message is the point. The parcel just carries it."
Not a catalogue of 15,000 items to wade through — a considered selection, curated for a life over 60.
Diabetic-friendly, low-sodium, easy to digest. Chosen for their conditions, not just stocked.
Personal care, household supplies, mobility & safety. The quiet things that keep a home running.
Sent before they run out. Dispensed by licensed pharmacy partners who verify every prescription.
BP machines, glucometers, oximeters — and the readings that put a worried child at ease.
Chosen the way you would if you were standing in the shop yourself, right beside them.
Send a medicine reminder or a warm message — straight to their WhatsApp, in your own words.
Every other app assumes the person ordering, paying and receiving is the same. In elderly care, they never are. So we built it differently.
Caring for a parent from abroad has meant phone calls, unreliable helpers, and a guilt that never quite left. Fikr Not gives you real control — order from your phone, pay in your own currency, and have everything they need delivered to their door, the same day.
More countries added as we grow.
"The best care for a parent, while their child works — from any city, any country. Without issue."
Fikr Not is built by Clifford Ventures Private Limited, named in tribute to Sir Clifford Andrew Dragwidge — a teacher whose standard of care is the founding principle of everything built under this name.
This is not a business statement. It is a personal commitment about how every parent on this platform will be looked after.